Lighting go on offensive

So after the failure of the defensive at Carolina, now the Lighting go on the offensive. This time, however, they are trying to get over their fans.
After some encouraging signs Tampa Bay has dropped nine of its last 11 and the Lightning are only four points ahead of the Islanders in an effort to avoid another last-place finish.
So the players, coaches and executives are going on a marketing blitz aimed at stimulating season-ticket purchases for next season.
Tampa Bay Online reported that even Lightning owner Oren Koules participated as the organization made surprise deliveries to long-time club supporters, hoping they renew their faith by signing up for season-ticket packages featuring significantly lower prices.
"The idea is to thank everybody for sticking with us over the years," said Patrick Duffy, the Lightning's Senior VP of Sales. "Our players were happy to jump on board with today's plan."
Most 2009-10 season-ticket packages went out last week, but some were held back so that club personnel could deliver the renewal forms in person.
"We've got some very good hockey fans and we appreciate their support," captain Vince Lecavalier said before heading out on an errand. "We have people who have been with this team since that first season in 1992 and it's nice to see."
Such charm offensives are made more vital following 9-3 home losses to teams like the Hurricanes. It could have been worse, however. Tampa Bay trailed 9-1 after two periods
Interim head coach Rock Tocchet said: "We have 16 games left and I'm looking to find out who wants to be here next season. If you're here just to punch the clock, it's not gonna happen. This stuff has to stop. We have to get our fans to believe in what we're doing."
There is one good way to do that. But perhaps Tampa's fans have just come to expect less in the hope that more is on its way.